100% ORGANIC COTTON. NOW. FOREVER.
Reinvent your underwear game.
Activist, model and musician Faith Lynch partners with global icon Neymar Jr to front our 100% organic cotton underwear and sleepwear collection.
Elevated style with superior breathability and comfort: classic bralettes and briefs.
Sustainable underwear. 100% Organic Cotton. Now. Forever.
As part of Superdry’s Grow Future Thinking commitment to sustainability, between 2018 and March 2021 we’v helped 2,798 individual Indian cotton farmers switch to organic farming methods.
Organic cotton is better for people and the planet. By using natural techniques, organic farmers are protecting precious water, combating climate change and eliminating harmful pesticides. By 2025, all of our pure cotton garments will be organic.
The Superdry Grow Future Thinking initiative is also proudly supporting the Neymar Jr Institute, dedicated to improving the lives vulnerable young people in Brazil.
Let’s leave a positive legacy.