Sustainability
We know that fashion makes a statement. What if your statement said I want to do more for my planet?
We’re making better choices so that you can make better choices, too. For example, we’re switching to organic cotton: it uses up to 87% less water than conventional cotton, plus it improves soil condition. Our new swimwear collection? It’s crafted from recycled polyester, meaning you can wear fabrics made using recycled bottles and fishing nets. We’re also wasting less. Instead of trashing the leftover fabric from our garments’ creation, we now use recycled materials – 418 tonnes of it in 2020/1, to be exact – knitting it into new yarns to make our recycled clothing collection.
As we said, fashion makes a statement. Let’s make that statement a force for good.
Watch The Film
Join us in leaving a better legacy. Better for the environment. Better choices. Better future.
#BetterChoicesBetterFuture
Meet Ambassadors
Organic Cotton
We’re switching to organic cotton because it preserves the soil, uses less water, and reduces carbon emissions. Kinder to both people and the planet – no pesticides are used during cultivation – by 2025, all of our pure cotton clothing will be organic.
SHOP MENS SHOP WOMENS
Net Zero
We want to limit the global temperature rise, so we’re making several changes to how our products are made by switching to organic, low-impact, and recycled materials. We’re also adapting how we move them and where we sell them. Our goal is to reach net-zero carbon emissions.
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Vegan
We're looking for alternatives to leather – and where we have found great materials we have made the switch to vegan. We want to save the energy, chemicals, and water typically needed, so we’re using more vegan leather, crafted from a blend of recycled and virgin polyurethane – in SS22, 92% of our trainer collection is vegan.
SHOP MENS SHOP WOMENSSustainably Sourced
ORGANIC COTTON
Grown using only natural pesticides and fertilisers, organic cotton helps create healthier soil for generations to come. The production of Organic Cotton uses up to 87% less water than conventional cotton and reduces carbon emissions by up to 14%.
ORGANIC COTTON & RECYCLED MATERIALS
The production of Organic Cotton uses up to 87% less water, plus it’s grown without chemical pesticides and fertilisers – so it’s better for our planet - and the farmers who grow it. We use recycled materials from several sources. Giving discarded materials a new purpose saves waste and reduces carbon emissions.
ORGANIC COTTON TENCEL™ BLEND
TENCEL™ modal fibres are produced using Eco Soft technology: an environmentally responsible choice that creates supreme softness.
MADE WITH RECYCLED MATERIALS
We use recycled materials from several sources. Giving discarded materials a new purpose saves waste and reduces carbon emissions; for detail on the type of recycled clothing, please take a look at the care label.
MADE USING RECYCLED BOTTLES
Our recycled polyester is made from post-consumer waste, such as plastic bottles. It saves up to 30% water and has a 26% lower carbon footprint than virgin polyester.
MADE WITH SUSTAINABLY SOURCED FIBRES
We use materials from several sustainable plant sources to make our garments.
Our Awards
Awards and recognition Superdry have received for its positive changes so far.
Our Partners
Affiliate member. The Organic Cotton Accelerator (OCA) unites the global organic cotton sector. From field to fibre to fashion, OCA enables measurable improvements to farmers’ livelihoods and local communities, creating the conditions for change to secure the future of organic cotton.
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Proud signatory. The Fashion for Global Climate Action initiative calls on the fashion industry to acknowledge the sector’s contribution to climate change and our responsibility to strive toward climate neutrality for a safer planet.
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Proud supporter. Committed to working with other retailers, their suppliers, government, and other stakeholders and supporting customers to deliver the industry’s net-zero ambition collectively.
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Customer. Utilising HIGG’s suite of tools for the standardised measurement of value chain sustainability is central to the Sustainable Apparel Coalition’s mission to transform businesses for exponential impact.
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Proud signatory. The initiative has been rallying businesses and governments behind this shared vision of a circular economy for plastic.
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ZERO DISCHARGE OF HAZARDOUS CHEMICALS (ZDHC)
A friend. Through collaborative engagement, standard-setting and implementation, we will advance towards zero discharge of hazardous chemicals.
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Achiever level member. A leading alliance of companies, trade unions and NGOs that promotes respect for workers’ rights around the globe.
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