KEEP IT REAL
Passion is one of Superdry’s core values. Here at Superdry we are passionate about lots of things, but our biggest passions are amazing clothes and our customers. At Superdry, we strive to protect our customers from counterfeits and their associated risks. This is reflected in our commitment to providing a safe and secure shopping environment through our official website, our hassle-free customer service channels and our ‘zero tolerance’ stance against online fraud and counterfeits.
We know that actions speak lounder than words, that’s why our dedicated Brand Protection team regularly identify and remove websites, marketplace listings and social media profiles that advertise counterfeit products or seek to defraud our customers. Our ‘zero tolerance’ approach doesn’t stop there. We are also committed to identifying and eliminating the sources and distribution networks of counterfeit products on a global scale in collaboration with investigation agencies, legal advisors, law enforcement bodies and other brands.